Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value - Todd Zenger - Books - Harvard Business Review Press - 9781633690004 - June 14, 2016
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Todd Zenger
Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value

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Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the process is rife with pitfalls and tradeoffs.

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 14, 2016
ISBN13 9781633690004
Publishers Harvard Business Review Press
Pages 224
Dimensions 242 × 164 × 22 mm   ·   432 g
Language English  

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