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Stand Out!!: The Secrets of Branding for a New Generation Brian McGurk
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Stand Out!!: The Secrets of Branding for a New Generation
Brian McGurk
Uncovers the secrets of brand success and explores less travelled paths in the world of branding. The book uncovers the secrets of brand success; introduces ‘Generation B’ - today’s generation of brand natives; challenges current paradigms; reveals the roots and rationale of financial brand valuation; and presents popular valuation methods.
178 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 30, 2021 |
| ISBN13 | 9781637421239 |
| Publishers | Business Expert Press |
| Pages | 178 |
| Dimensions | 152 × 228 × 12 mm · 254 g |
| Language | English |
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