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Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics James Everhart
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Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics
James Everhart
Offers simple, easily implemented tools connecting a company’s marketing program to its business strategy. The book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Both externally and internally.
191 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 30, 2022 |
| ISBN13 | 9781637421734 |
| Publishers | Business Expert Press |
| Pages | 191 |
| Dimensions | 152 × 228 × 10 mm · 333 g |
| Language | English |
