Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands - Stacy Landreth Grau - Books - Business Expert Press - 9781637422083 - May 12, 2022
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Stacy Landreth Grau
Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands

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A book for anyone who wants to understand the landscape of influencer marketing with an eye for collaborations between influencers and companies. It book combines practical advice and examples with an overview of the academic insights to date.

207 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 12, 2022
ISBN13 9781637422083
Publishers Business Expert Press
Pages 178
Dimensions 228 × 152 × 12 mm   ·   244 g
Language English  

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