Marketing of Consumer Financial Products: Insights from Service Marketing - Ritu Srivastava - Books - Business Expert Press - 9781637424308 - February 21, 2023
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Ritu Srivastava
Marketing of Consumer Financial Products: Insights from Service Marketing

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Uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 21, 2023
ISBN13 9781637424308
Publishers Business Expert Press
Pages 142
Dimensions 152 × 228 × 7 mm   ·   272 g

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