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Proximity Marketing: Converging Community, Consciousness, and Consumption Rajagopal
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Proximity Marketing: Converging Community, Consciousness, and Consumption
Rajagopal
Presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets through theoretical foundations, design arguments, and managerial analysis. Converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 30, 2024 |
| ISBN13 | 9781637425770 |
| Publishers | Business Expert Press |
| Pages | 218 |
| Dimensions | 150 × 220 × 10 mm · 272 g |
| Language | English |
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