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Overcome AD-versity: How to Put Persuasion Power in Advertising Barry Milavsky
Overcome AD-versity: How to Put Persuasion Power in Advertising
Barry Milavsky
Understanding psychology is the key to creating advertising with persuasive power. This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 19, 2024 |
| ISBN13 | 9781637426104 |
| Publishers | Business Expert Press |
| Pages | 216 |
| Dimensions | 173 × 228 × 17 mm · 322 g |
| Language | English |