Managing Brand Crises: A Guide to Navigating the Storm - Eugene Y. Chan - Books - Business Expert Press - 9781637428238 - June 13, 2025
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Eugene Y. Chan
Managing Brand Crises: A Guide to Navigating the Storm

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Amid today’s fast-paced digital landscape, a single misstep can spark a sudden crisis. Leaders learn to anticipate risks, engage key stakeholders, and rebuild trust through agile, transparent strategies. Practical examples reveal how adversity can become a powerful chance to reinforce brand identity.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 13, 2025
ISBN13 9781637428238
Publishers Business Expert Press
Pages 252
Dimensions 152 × 229 × 18 mm   ·   378 g
Language English  

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