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International Marketing in a Changing World: A Managerial Guidebook M. Billur Akdeniz
International Marketing in a Changing World: A Managerial Guidebook
M. Billur Akdeniz
Step into the evolving realm of global marketing where technological shifts, changing consumer behaviors, and updated regulations redefine success. Gain practical strategies with the innovative 3W-1H framework and real-world insights to navigate complex international markets with confidence.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 31, 2025 |
| ISBN13 | 9781637428481 |
| Publishers | Business Expert Press |
| Pages | 220 |
| Dimensions | 152 × 229 × 18 mm · 394 g |
| Language | English |