The Dawn of Swatch: Timeless Strategies in Business, Marketing, and Entrepreneurship - Omar Merlo - Books - Business Expert Press - 9781637428726 - October 1, 2025
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Omar Merlo
The Dawn of Swatch: Timeless Strategies in Business, Marketing, and Entrepreneurship

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A simple plastic watch revolutionized an industry in decline with bold, affordable style and daring marketing. Firsthand accounts and incisive analysis reveal how unconventional vision and fearless branding transformed a faltering market into a global phenomenon, sparking innovative disruption.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2025
ISBN13 9781637428726
Publishers Business Expert Press
Pages 163
Dimensions 150 × 220 × 10 mm   ·   272 g
Language English  

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