Nifemi Aluko

Press Play Nifemi Aluko

Music is the catalyst of change.




From the beginning of time, music has been used to build community and empower people. Music is a strong force that has led movements; marched influential changemakers and innovators to rhythms that have shaped the world. In the 21st century, music continues to play a pivotal role in inspiring positive change and moving people to tackle some of the biggest social issues of our times.

In Press Play: Music As A Catalyst For Change, you'll find answers to:




How music helps solve problemsThe science behind how we respond to music How music can be used to build solutions that enhance the way people feelHow to use music at different stages of our livesHow music can help with finding identity and boosting our collective consciousnessAnd much more




Press Play explores stories and insights from Fela Kuti, Bob Marley, Jason Mayden, Seun Kuti, Kendrick Lamar, Rapsody, Wanlov The Kubolor, and many others.

Music is a super-play-tool to radically galvanize global empowerment. Music inspires people to take action. Music encourages dialogue, curiosity, technological advancement, cooperation, and problem-solving. It is a lot more than just entertainment.

It is an instrumental agent of change.