From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Spencer, John, Jr - Books - Booklocker.com - 9781647197070 - October 15, 2021
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Spencer, John, Jr
From Dental Floss To Guitar Strings: Successful Grassroots Product Launches

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FROM DENTAL FLOSS TO GUITAR STRINGS

SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES

Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.

Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.

274 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 15, 2021
ISBN13 9781647197070
Publishers Booklocker.com
Pages 274
Dimensions 152 × 229 × 16 mm   ·   521 g
Language English  

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