Press Play: Why Every Company Needs a Gaming Strategy - Bastian Bergmann - Books - Harvard Business Review Press - 9781647826154 - September 9, 2025
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Bastian Bergmann
Press Play: Why Every Company Needs a Gaming Strategy

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An eye-opening look at the rapidly rising growth of gaming and the companies including Peloton, Burberry, the New York Times, BMW, and Chipotle that are using games to win over customers.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 9, 2025
ISBN13 9781647826154
Publishers Harvard Business Review Press
Pages 192
Dimensions 242 × 164 × 23 mm   ·   396 g
Language English  

See all of Bastian Bergmann ( e.g. Hardcover Book )