AI First: The Playbook for a Future-Proof Business and Brand - Adam Brotman - Books - Harvard Business Review Press - 9781647829650 - June 24, 2025
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Adam Brotman
AI First: The Playbook for a Future-Proof Business and Brand

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What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and a

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 24, 2025
ISBN13 9781647829650
Publishers Harvard Business Review Press
Pages 208
Dimensions 242 × 164 × 23 mm   ·   394 g

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