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Images of Health in Food Advertising: Misleading Marketing and the Health Belief Model Debbie Danowski
Images of Health in Food Advertising: Misleading Marketing and the Health Belief Model
Debbie Danowski
Debbie Danowski examines the use of health halos as misleading marketing in the advertising and branding of ultra-processed foods, demonstrating the impacts of messaging on consumer behavior and the health belief model.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | September 3, 2026 |
| ISBN13 | 9781666965032 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 224 |
| Dimensions | 150 × 220 × 20 mm · 453 g |
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