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Global Perspectives on Strategic Storytelling in Destination Marketing Campos Almeida
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Global Perspectives on Strategic Storytelling in Destination Marketing
Campos Almeida
A key reference in the study of storytelling in tourism, this book covers a broad range of topics in this stream of research. It provides an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels.
300 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 27, 2022 |
| ISBN13 | 9781668434369 |
| Publishers | IGI Global |
| Pages | 300 |
| Dimensions | 290 × 223 × 28 mm · 1.08 kg |
| Language | English |
| Editor | Almeida, Sofia |
| Editor | Campos, Ana Claudia |
