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Global Perspectives on Strategic Storytelling in Destination Marketing
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Global Perspectives on Strategic Storytelling in Destination Marketing
Offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organisational and destination levels, and from the perspectives of experience providers and customers. The book addresses challenges for tourism organisations and destinations that may be tackled by creatively adopting storytelling as a strategy.
300 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 27, 2022 |
| ISBN13 | 9781668434376 |
| Publishers | IGI Global |
| Pages | 300 |
| Dimensions | 150 × 220 × 10 mm · 798 g |
| Language | English |
| Editor | Almeida, Sofia |
| Editor | Campos, Ana Claudia |
