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Antecedents and Outcomes of Employee-Based Brand Equity
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Antecedents and Outcomes of Employee-Based Brand Equity
Explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective.
300 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 17, 2022 |
| ISBN13 | 9781668436226 |
| Publishers | IGI Global |
| Pages | 300 |
| Dimensions | 150 × 220 × 10 mm · 752 g |
| Language | English |
| Editor | Abrar, Muhammad |
| Editor | Alaverdov, Emilia |
| Editor | Bari, Muhammad Waseem |
