Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape - - Books - IGI Global - 9781668439715 - January 9, 2023
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Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

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Provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. The book reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term.

335 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 9, 2023
ISBN13 9781668439715
Publishers IGI Global
Pages 441
Dimensions 150 × 220 × 20 mm   ·   1.36 kg
Language English  
Editor Bonales-Daimiel, Gema
Editor Miguelez-Juan, Blanca

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