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Consumer Behavior Change and Data Analytics in the Socio-Digital Era
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Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Focuses on the concepts, theories, and analytical techniques to track consumer behaviour change. The book presents multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behaviour shifts and improve decision making among businesses.
335 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 24, 2022 |
| ISBN13 | 9781668441688 |
| Publishers | IGI Global |
| Pages | 335 |
| Dimensions | 150 × 220 × 20 mm · 1.42 kg |
| Language | English |
| Editor | Keikhosrokiani, Pantea |
