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Building a Brand Image Through Electronic Customer Relationship Management
Building a Brand Image Through Electronic Customer Relationship Management
Develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image.
315 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 30, 2022 |
| ISBN13 | 9781668453865 |
| Publishers | IGI Global |
| Pages | 315 |
| Dimensions | 150 × 220 × 20 mm · 893 g |
| Language | English |
| Editor | Kautish, Sandeep Kumar |
| Editor | Naim, Arshi |