Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry - - Books - IGI Global - 9781668488683 - November 10, 2023
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Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

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Delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers’ purchasing decisions. Explores the efforts of grocery and food entrepreneurs to evaluate the effects of social media on the consumer decision-making process.

300 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 10, 2023
ISBN13 9781668488683
Publishers IGI Global
Pages 317
Dimensions 150 × 220 × 20 mm   ·   811 g
Language English  
Editor Papathanasiou, Jason
Editor Tarnanidis, Theodore
Editor Vlachopoulou, Maro

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