Strategic Sport Communication - Paul M. Pedersen - Books - Human Kinetics Publishers - 9781718221475 - April 29, 2024
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Paul M. Pedersen
Strategic Sport Communication Fourth edition

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Sport's rising influence fuels innovative communication strategies linking teams, athletes, and fans. This text navigates the evolution of sport communication, examining its history, career prospects, cultural challenges, and digital trends while bridging theory with practical marketing and crisis management techniques.

448 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 29, 2024
ISBN13 9781718221475
Publishers Human Kinetics Publishers
Pages 432
Dimensions 285 × 217 × 23 mm   ·   1 kg

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