Business Strategies for Digital Transformation: Learning from examples & diagrams - Alexandre Oliveira - Books -  - 9781731015228 - March 14, 2019
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Business Strategies for Digital Transformation: Learning from examples & diagrams

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As in any strategic initiative, digital transformation practices must be treated as movements that happen across the entire organization - it is not the responsibility of any specific department nor an area of knowledge. Associating efforts and benefits of digital transformation to the area of information technology is a simplistic approach. The digital ecosystem of a company must be thought of, built and maintained from the collegiate work of multiple areas, including IT, marketing, finance, sales, operations and supply chain management.


236 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 14, 2019
ISBN13 9781731015228
Pages 236
Dimensions 152 × 229 × 14 mm   ·   349 g
Language English  

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