Tony Seddon

The Evolution of Type: a Graphic Guide to 100 Landmark Typefaces Tony Seddon

Marc Notes: Includes bibliographical references and index. Biographical Note: Tony Seddon is a freelance designer, art director and writer. He has authored and co-authored five books on graphic design, art direction and typography, including "Thou Shall Not Use Comic Sans: A Designer's Almanac of Dos and Don'ts." He lives in East Sussex, UK. Table of Contents: Contents Foreword Introduction Type Classification Type Anatomy The Origins of Movable Type Aldus Manutius and Francesco Griffo John Baskerville Jenson Bembo Garamond Janson Plantin Caslon Fournier Baskerville Bell Bodoni Walbaum Scotch Roman Clarendon A Line of Type Rudolf Koch Eric Gill Morris Fuller Benton Beatrice Warde Century Cheltenham Akzidenz-Grotesk Engravers Eckmannschrift Bookman Copperplate Gothic Franklin Gothic News Gothic Centaur Goudy Old Style Cooper Black Wilhelm Klingspor Schrift (Gotisch) Perpetua Kabel Futura Gill Sans Memphis Joanna DIN Times New Roman Albertus Rockwell Peignot Caledonia Palatino Melior Mistral Trump Mediaeval Folio Univers Neue Haas Grotesk/Helvetica Transport The Tech That Time Forgot Hermann Zapf Adrian Frutiger Optima Antique Olive Amelia Sabon OCR-A and OCR-B Americana Serifa Syntax ITC Avant Garde Gothic Frutiger ITC Tiffany ITC Bauhaus Bell Centennial ITC Galliard VAG Rounded Pixel Perfect Robert Slimbach Zuzana Licko Tobias Frere-Jones Christian Schwartz Swift (Neue Swift) Rotis Trajan ITC Officina Sans Template Gothic FF Scala PMN Caecilia FF Meta HTF Didot Myriad Lexicon DTL Fleischmann Mason Interstate Giza Knockout The Thesis Family Verdana Benton Sans Base Nine and Base Twelve FF Dax (FF Daxline) Mrs Eaves Bickham Script Modesto Gotham Arnhem Neutraface MVB Verdigris Brioso Akkurat Freight Bello Whitney Ministry Script Verlag Archer Vitesse Heron Serif Selva Glossary Bibliography The Foundries Index AcknowledgmentsPublisher Marketing: "The Evolution of Type" examines 100 landmark typefaces from the history of font design, from the type used by Johannes Gutenberg to produce his 42-Line Bible, to the latest digital typefaces. It reveals the meaning behind typographic characters and shows how the use of type has changed over time. A full spread is devoted to each typeface and its origins. Concise text describes the design history and usage of the face, and its long-term impact on the development of typefaces. Annotated enlargements show the new features that the typeface introduced and highlight its most important design characteristics. The book is organized in six chapters: 1455-1700 The start of it all: The first typefaces are designed in Germany, Italy, France and the Netherlands 1700-1890 The emergence of literacy: The popular desire for reading material drives invention 1890-1920 The first technological age: Type foundries become big business and mass production becomes reality 1920-1960 Type meets art: Typographic originality and creative culture embrace on an industrial scale 1960-1990 Type become cool: Type influences international style 1990-today The second technological age: Typesetting for the masses. "The Evolution of Type" has practical applications in many fields of graphic design. General readers will enjoy learning about something that they encounter every day. They will gain an appreciation for the unique characteristics of a word beyond its dictionary definition. Contributor Bio:  Seddon, Tony Tony Seddon; Foreword by Stephen ColesContributor Bio:  Coles, Stephen The former creative director of FontShop, Stephen Coles now edits the websites Typographica, Fonts in Use, and The Mid-Century Modernist, and contributes to Print and Codex magazines. A Type Camp instructor, he is a member of the FontFont TypeBoard. He lives in Oakland, California, and Berlin, Germany.