Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward - 21st Century Business Management - - Books - Apple Academic Press Inc. - 9781774916865 - December 6, 2024
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Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward - 21st Century Business Management 1st edition

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Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.

391 pages, 15 Illustrations, color; 16 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 6, 2024
ISBN13 9781774916865
Publishers Apple Academic Press Inc.
Pages 358
Dimensions 150 × 220 × 20 mm   ·   800 g
Language English  
Editor Malviya, Rishabha
Editor Srivastava, Pramod Kumar
Editor Srivastava, Shashikant
Editor Verma, Swati

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