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Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior - Advances in Business Marketing and Purchasing
Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior - Advances in Business Marketing and Purchasing
The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods.
496 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 25, 2011 |
| ISBN13 | 9781780520247 |
| Publishers | Emerald Publishing Limited |
| Pages | 496 |
| Dimensions | 153 × 235 × 43 mm · 878 g |
| Language | English |
| Series Editor | Woodside, Arch G. |