Measurement and Research Methods in International Marketing - Advances in International Marketing - - Books - Emerald Publishing Limited - 9781780520940 - August 23, 2011
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Measurement and Research Methods in International Marketing - Advances in International Marketing

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Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.

200 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 23, 2011
ISBN13 9781780520940
Publishers Emerald Publishing Limited
Pages 200
Dimensions 157 × 232 × 24 mm   ·   528 g
Language English  
Series Editor Zou, Shaoming

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