Business-to-Business Marketing Management: Strategies, Cases and Solutions - Advances in Business Marketing and Purchasing - - Books - Emerald Publishing Limited - 9781780525761 - April 4, 2012
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Business-to-Business Marketing Management: Strategies, Cases and Solutions - Advances in Business Marketing and Purchasing

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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

360 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 4, 2012
ISBN13 9781780525761
Publishers Emerald Publishing Limited
Pages 360
Dimensions 159 × 236 × 28 mm   ·   719 g
Language English  
Editor Glynn, Mark S.
Editor Woodside, Arch G.

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