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Toward a Better Understanding of the Role of Value in Markets and Marketing - Review of Marketing Research
Toward a Better Understanding of the Role of Value in Markets and Marketing - Review of Marketing Research
This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.
275 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 8, 2012 |
| ISBN13 | 9781780529127 |
| Publishers | Emerald Publishing Limited |
| Pages | 275 |
| Dimensions | 160 × 230 × 26 mm · 573 g |
| Language | English |
| Series Editor | Malhotra, Naresh K. |