Toward a Better Understanding of the Role of Value in Markets and Marketing - Review of Marketing Research -  - Books - Emerald Publishing Limited - 9781780529127 - June 8, 2012
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Toward a Better Understanding of the Role of Value in Markets and Marketing - Review of Marketing Research

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This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.


275 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 8, 2012
ISBN13 9781780529127
Publishers Emerald Publishing Limited
Pages 275
Dimensions 160 × 230 × 26 mm   ·   573 g
Language English  
Series Editor Malhotra, Naresh K.

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