The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction - Leigh Caldwell - Books - Hodder & Stoughton - 9781780590073 - September 6, 2022
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Leigh Caldwell
The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction

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Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

248 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 6, 2022
Original release date 2012
ISBN13 9781780590073
Publishers Hodder & Stoughton
Pages 248
Dimensions 168 × 217 × 12 mm   ·   249 g

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