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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing - Advances in International Marketing Scott Swan
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing - Advances in International Marketing
Scott Swan
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
350 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 5, 2012 |
| ISBN13 | 9781781900161 |
| Publishers | Emerald Publishing Limited |
| Pages | 350 |
| Dimensions | 158 × 233 × 33 mm · 705 g |
| Language | English |
| Series Editor | Zou, Shaoming |