Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing - Advances in International Marketing - Scott Swan - Books - Emerald Publishing Limited - 9781781900161 - September 5, 2012
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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing - Advances in International Marketing

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Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.


350 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 5, 2012
ISBN13 9781781900161
Publishers Emerald Publishing Limited
Pages 350
Dimensions 158 × 233 × 33 mm   ·   705 g
Language English  
Series Editor Zou, Shaoming

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