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Management and Leadership of Educational Marketing: Research, Practice and Applications - Advances in Educational Administration
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Management and Leadership of Educational Marketing: Research, Practice and Applications - Advances in Educational Administration
The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.
300 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 25, 2012 |
| ISBN13 | 9781781902424 |
| Publishers | Emerald Publishing Limited |
| Pages | 300 |
| Dimensions | 151 × 227 × 22 mm · 614 g |
| Language | English |
| Series Editor | Normore, Anthony H. |
