International Marketing in Fast Changing Environment - Advances in International Marketing - Bryan Jean - Books - Emerald Publishing Limited - 9781781908969 - October 8, 2013
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Bryan Jean
International Marketing in Fast Changing Environment - Advances in International Marketing

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Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,

350 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 8, 2013
ISBN13 9781781908969
Publishers Emerald Publishing Limited
Pages 350
Dimensions 235 × 159 × 28 mm   ·   571 g
Language English  
Editor Chiou, Jyh-Shen
Editor Jean, Bryan
Editor Zou, Shaoming

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