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The Politics of Time and Youth in Brand India: Bargaining with Capital - Anthem South Asian Studies Jyotsna Kapur
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The Politics of Time and Youth in Brand India: Bargaining with Capital - Anthem South Asian Studies
Jyotsna Kapur
This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses ? across cinema, television, print and consumer culture ? and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.
158 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 1, 2014 |
| ISBN13 | 9781783083534 |
| Publishers | Anthem Press |
| Pages | 158 |
| Dimensions | 150 × 220 × 10 mm · 244 g |
| Language | English |
