Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata - Diversity and Plurality in South Asia - Geir Heierstad - Books - Anthem Press - 9781783085163 - January 2, 2017
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Geir Heierstad
Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata - Diversity and Plurality in South Asia

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This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.

236 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 2, 2017
ISBN13 9781783085163
Publishers Anthem Press
Pages 236
Dimensions 153 × 229 × 26 mm   ·   454 g
Language English  

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