Global Fashion Brands: Style, Luxury and History - Joseph H Hancock II - Books - Intellect - 9781783203574 - August 15, 2014
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Joseph H Hancock II
Global Fashion Brands: Style, Luxury and History

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Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.

295 pages, 50 colour plates

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 15, 2014
ISBN13 9781783203574
Publishers Intellect
Genre Interdisciplinary Studies > Pop Culture
Pages 295
Dimensions 170 × 230 × 16 mm   ·   548 g
Language English  
Editor Hancock II, Joseph H. (Drexel University, USA)
Editor Manlow, Veronica (Brooklyn College, USA)
Editor Muratovski, Doctor Gjoko (University of Cincinnati)
Editor Peirson-Smith, Anne (Northumbria University, UK)

See all of Joseph H Hancock II ( e.g. Paperback Book )