Celebrity Culture and the Entertainment Industry in Asia: Use of Celebrity and its Influence on Society, Culture and Communication - - Books - Intellect - 9781783208074 - August 15, 2017
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Celebrity Culture and the Entertainment Industry in Asia: Use of Celebrity and its Influence on Society, Culture and Communication

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This book offers rare insight into the world of celebrity and media in China and beyond, looking closely at the dynamics of stardom and celebrity endorsement and examining its marketing and media impact. Through interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences.

200 pages, 50 halftones

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 15, 2017
ISBN13 9781783208074
Publishers Intellect
Pages 202
Dimensions 231 × 170 × 11 mm   ·   372 g
Language English  
Editor Cheng, Kimmy
Editor Leung, Vivienne
Editor Tse, Tommy (University of Amsterdam, the Netherlands)

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