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Shopper Marketing and the Role of In-Store Marketing - Review of Marketing Research Dhruv Grewal
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Shopper Marketing and the Role of In-Store Marketing - Review of Marketing Research
Dhruv Grewal
As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.
248 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 20, 2014 |
| ISBN13 | 9781784410018 |
| Publishers | Emerald Publishing Limited |
| Pages | 248 |
| Dimensions | 238 × 161 × 19 mm · 515 g |
| Language | English |
| Editor | Grewal, Dhruv |
| Editor | Nordfalt, Jens |
| Editor | Roggeveen, Anne L. |
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