Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing - Advances in Business Marketing and Purchasing - Arch Woodside - Books - Emerald Publishing Limited - 9781784410803 - August 13, 2014
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Arch Woodside
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing - Advances in Business Marketing and Purchasing

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This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

350 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 13, 2014
ISBN13 9781784410803
Publishers Emerald Publishing Limited
Pages 350
Dimensions 153 × 236 × 28 mm   ·   596 g
Language English  
Editor Woodside, Arch G.

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