Nation Branding in Modern History - Explorations in Culture and International History - - Books - Berghahn Books - 9781785339233 - August 24, 2018
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Nation Branding in Modern History - Explorations in Culture and International History

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Branding in Modern History draws from a variety of international case studies, ranging from Austria and Switzerland to Chile, the US, China, Spain, Suriname, and Poland to investigate the nexus between cultural marketing, self-representation and political power by looking at current nation branding campaigns as well as its historical predecessors.

264 pages, 4 illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 24, 2018
ISBN13 9781785339233
Publishers Berghahn Books
Pages 300
Dimensions 236 × 159 × 22 mm   ·   566 g
Language English  
Editor Estner, Annika
Editor Gienow-Hecht, Jessica C. E.
Editor Viktorin, Carolin
Editor Will, Marcel K.

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