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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) - Advances in Culture, Tourism and Hospitality Research Arch G. Woodside
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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) - Advances in Culture, Tourism and Hospitality Research
Arch G. Woodside
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
220 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 8, 2016 |
| ISBN13 | 9781785602177 |
| Publishers | Emerald Publishing Limited |
| Pages | 392 |
| Dimensions | 236 × 162 × 35 mm · 714 g |
| Language | English |
| Editor | Sood, Suresh C. (University of Technology Sydney, Australia) |
| Editor | Woodside, Arch G. (Curtin University, Australia) |
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