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New Perspectives in Luxury Branding - Emerald Gems Emerald Group Publishing Limited
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New Perspectives in Luxury Branding - Emerald Gems
Emerald Group Publishing Limited
This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands
224 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 29, 2015 |
| ISBN13 | 9781785608636 |
| Publishers | Emerald Publishing Limited |
| Pages | 224 |
| Dimensions | 241 × 167 × 18 mm · 399 g |
| Language | English |
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