Marconomics: Defining Economics through Social Science and Consumer Behavior - Ken R. Blawatt - Books - Emerald Publishing Limited - 9781786355669 - August 3, 2016
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Ken R. Blawatt
Marconomics: Defining Economics through Social Science and Consumer Behavior

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Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model.

330 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 3, 2016
ISBN13 9781786355669
Publishers Emerald Publishing Limited
Pages 330
Dimensions 239 × 162 × 28 mm   ·   739 g
Language English  

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