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Understanding the New Business Paradigm in Eastern Europe: Lessons on Building a Successful Small Business Kozielski, Robert (University of Lodz, Poland)
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Understanding the New Business Paradigm in Eastern Europe: Lessons on Building a Successful Small Business
Kozielski, Robert (University of Lodz, Poland)
The aim of this publication is to present the universal model of building business success in our hectic times. Kozielski built the idea of “four-leaf clover” based on the experiences of companies competing on both the developed and emerging markets. It seems to be the first publication in which such comparison and confrontation were made.
224 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 17, 2017 |
| ISBN13 | 9781787141216 |
| Publishers | Emerald Publishing Limited |
| Pages | 224 |
| Dimensions | 238 × 163 × 18 mm · 448 g |
| Language | English |
