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International Business Diplomacy: How can Multinational Corporations Deal with Global Challenges? - Advanced Series in Management Huub Ruel
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International Business Diplomacy: How can Multinational Corporations Deal with Global Challenges? - Advanced Series in Management
Huub Ruel
Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.
296 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 23, 2017 |
| ISBN13 | 9781787430822 |
| Publishers | Emerald Publishing Limited |
| Pages | 296 |
| Dimensions | 249 × 173 × 23 mm · 594 g |
| Language | English |
| Editor | Ruel, Huub (Windesheim University of Applied Sciences, The Netherlands) |
