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Consumer Culture Theory - Research in Consumer Behavior Samantha N N Cross
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Consumer Culture Theory - Research in Consumer Behavior
Samantha N N Cross
This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
232 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 5, 2018 |
| ISBN13 | 9781787439078 |
| Publishers | Emerald Publishing Limited |
| Pages | 232 |
| Dimensions | 238 × 160 × 19 mm · 493 g |
| Language | English |
| Editor | Belk, Russell W. (York University, Canada) |
| Editor | Cross, Samantha N. N. (Iowa State University, USA) |
| Editor | Ruvalcaba, Cecilia (University of the Pacific, USA) |
| Editor | Venkatesh, Alladi (University of California, USA) |
