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Innovation and Strategy - Review of Marketing Research
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Innovation and Strategy - Review of Marketing Research
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
376 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 29, 2018 |
| ISBN13 | 9781787548299 |
| Publishers | Emerald Publishing Limited |
| Pages | 376 |
| Dimensions | 239 × 161 × 26 mm · 694 g |
| Language | English |
| Editor | Jayachandran, Satish (Darla Moore School of Business, University of South Carolina, USA) |
| Editor | Malhotra, Naresh K. |
| Editor | Varadarajan, Rajan (Mays Business School, Texas A&M University, USA) |
