Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding - Pogorzelski, Jacek (University of Minnesota, USA) - Books - Emerald Publishing Limited - 9781787561038 - June 14, 2018
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Pogorzelski, Jacek (University of Minnesota, USA)
Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding

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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.

180 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 14, 2018
ISBN13 9781787561038
Publishers Emerald Publishing Limited
Pages 248
Dimensions 160 × 230 × 19 mm   ·   468 g
Language English  

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