Marketing in a Digital World - Review of Marketing Research - Aric Rindfleisch - Books - Emerald Publishing Limited - 9781787563407 - September 19, 2019
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Aric Rindfleisch
Marketing in a Digital World - Review of Marketing Research

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Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

248 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 19, 2019
ISBN13 9781787563407
Publishers Emerald Publishing Limited
Pages 248
Dimensions 237 × 159 × 14 mm   ·   478 g
Language English  
Editor Malter, Alan J. (University of Illinois, USA)
Editor Rindfleisch, Aric (University of Illinois, USA)

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